more to chew on/

"Photojournalism thrives on conversation. An undiscussed picture from Abu-Ghraib is just another fallen tree in the forest. This is one of the reasons I think it is critical for Magnum to have a dynamic and at least partially transparent presence online. Conversation gets people engaged."
-Alec Soth

From http://blog.magnumphotos.com/2008/10/does_photojournalism_make_you_verklempt.html#comments

Bob, that stuff looks great.

s.y.b.o.

Poster 1

Identity

Logo and Mark

good blog post:

http://www.jmcolberg.com/weblog/2008/10/some_thoughts_on_the_language_1.html

I think that we should consider this criticism of photojournalism and let it influence the "new" direction we try to take this thing (analogue).

Analogue Update

So I went back through the creative statement for this entire project and really tried to nail down what Analogue is visually. What feeling should it evoke in people? Ultimately the way I perceive it is this: Analogue is fresh, expressive, timeless and valuable. In general I felt the presentation went well. I got lots of good feedback for each of the pieces and will be able to start executing things as soon as the identity is hammered out. Take a look through the posts, leave any thoughts in the comments or email me.

A note: the expressive type element you're seeing on the cover of the white case is a temporary resolve to a big issue I've had with the identity. I think the talking punctuation marks are clever but I'm not happy with them yet. They're not particularly fresh, expressive, timeless or valuable to me. I want something that is expressive and exists beautifully within its space. The stories Analogue presents are valuable and very hands on, and I want the identity to be something that is immediately perceived as such. Hence the consistent presentation of active elements on a field of white throughout the pieces. The feeling of this temporary arrangement of a serif typeface (probably replicated through charcoal or paint) is the closest to the feeling I'm after, and in the next couple of days I will be experimenting with various applications of this. 

Book and Case

I'm thinking it might be slick (see very first sketch in first image) to have some sort of nice leather that wraps the white hardcover. There could even be a screenprint or embossing of the identity on it. 

 

Poster 1

The goal of the poster is to publicize for the opening exhibition of Analogue. The first idea is to present a very tight image of a portrait of one of the subjects. This image specifically is of a young man I met in Kakuma Refugee Camp in northwestern Kenya. Visually the goal is to manipulate the image in such a way that the visual flicker and movement of your eye over the piece takes priority over the image itself. The goal is that the heirarchically (sp?) the image works on the same plane as the type, each playing with your eye so that the poster is one expressive piece. The type elements would obviously be telling viewers about the exhibition time, place, location, etc, but also may incorporate snippets of statements from interviews with him. 

Poster 2

This idea stems from a similar feel of several of the other pieces. The thought is an expressive union of type and image, which ultimately is what analogue is about presenting.

Poster 3

This option plays with the numbers 0 and 1 being representative of the first exhibition of analogue. In my mind I'm seeing the "0" and "1" existing a couple of different ways potentially. One is as sort of a hazy conglomeration of various photographs, transparent applications of charcoal or paint that merge from a distance, or written words from various analogue stories. Another is more heavily reliant on color, but similar idea in focusing on this being the first of several analogue exhibitions. 

Archival Slip Sheets / Caption Cards

Not sure entirely what to call these yet...but basically they are 6X8" cards that will exist alongside nicely printed photographs within the hardcover "support package" case with the quarterly book. Each caption card will contain caption/quote information relative to the photograph it accompanies and be numbered sequentially in an expressive way consistent with the typography used in the rest of the pieces.

Supplementary/Informational Poster

This will be a quadfold (you're viewing it flat in the sketch) that will be tucked in the back cover folder of the book. It's based around the theme of Paleo's Song Diary. The top side will exist as a mini poster of sorts - it's a texture composed of the lyrics from the 365 song diary, and a manipulation of the type color (via font weight, face, style and color) to portray a ghostly sort of visual effect that is visible from a distance. I'm thinking either a very simple representation of David's portrait or a symbolic form that represents the passing of a year.

Subscription Card

This will either be a blow in within the printed publication or will be tucked into the back cover sleeve of the book where the info poster will also be folded.

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